granada

STUDIOS AND SHOPS WILL HAVE FIESTA
Old Spanish Setting for Granada Group Opening Set for Today
 
 
By Olive Gray

Los Angeles Times
October 20, 1928



A novel way has been chosen by the Granada Shoppes and Studios for their formal opening today. A Spanish fiesta is to be held, the public being welcome to the entire program, which will continue from 10 a.m. to 8 p.m. These shops, an interesting group in South Lafayette Park Place, at Seventh and Hoover streets, are so arranged that the patio forms a charming garden which will be utilized during the fiesta for dancing, programs of interest to the musical world, and features appropriate to the era represented in Spanish Californian history, of which this court is reminiscent.
A fashion show will be staged by the couturial element housed in this park, and there will be an interest­ing exhibit in each shop presenting the wares and craft products in which each specializes. In addition to the frocks, gowns and lingerie—in fact, feminine at­tire of all kinds—to be shown dur­ing the fashion show, Evelyn Myers, famed for fine fur creations, will top off many of the costumes by examples of these accessories in the lat­est mode. Gloria Mayne, in charge of program, has given particular attention to this subject, and those knowing Mayne's genius in such af­fairs, have much to anticipate.
 
Taking part in the fiesta are the following shoppes and studios: Dr, Grace S. Alrey, osteopath; Balderson-French, modistes; Rev. Prof. L. Capitini. artist; William Connor, financial service; Gail Cleves, artist; William De Voto, antiques; De Paugh Company, interior decorator; Bess Esterle, beauty salon; Miss Finlayson, real estate; Estelle Gilcher, gowns; Granada Cafe; Mrs. Ella Pepworth, vegetarian tea room; George E. Hurrell, photographer; Franklin Harper, office of building; Ida Jurgensen, modiste; Ida Koverman, secretary, Republican central committee; Myrta Ketcham, Sufi movement center; Gloria Mayne, singing; Anna McDowell, modiste; Elliott P. McGuffin, manufacturers’ agent; Evelyn Myers, furs; Inga Petterson, Tiny Tots' Toggery; B. Sakai, oriental art and repairing; Charles L. Shepard, pianist-coach; Mme. Sylvia, modiste: Test Taylor, art gallery; Luella Thiel, lingerie; Alice Blair Thomas, artist; Jane Thatcher, social adviser; Kathryn Wentz, vocalist; Oril Wing, book reviews.
 
The Granada, presenting a hand­some façade in the atmosphere of old Spain, has a commodious patio upon which all shops and studios open. In addition there is a second story arranged in suites as living quarters, in that those occupying shops or studios below may at all times be accessible to business—an Old World plan not usual in this country.
 
 
      The corner of Seventh Street and La Fayette Park Place, 1930s


 A view of Wilshire Boulevard taken from the roof of the Sheraton Town House; the Granada Buildings can be seen in the right third of the photograph.